When it comes to SEO, the concept is pretty straightforward – you need to optimize your website in a way that it becomes user-friendly and ‘crawlable’ by search engines. This optimization is done to get your site indexed correctly and get it displayed on the first page of Google and other popular search engines.
- Local Directory Listings
- Reviews and Feedback
- Keyword-Rich Meta Titles and Descriptions
- Guest Posting
- Use Long-Form Content for Your Service Pages
- Remove Duplicate Content from Your Website
- Create Engaging Videos for Your Key Service Pages
According to the latest stats, when SEO is done right, it has the potential to drive conversion at the rate of 14.6%. It indicates that SEO is essential when you are focused on attracting new visitors, generating leads, and finally converting them into customers.
Why is Roofing SEO Important for Your Business?
Well, the primary reason is simple – to increase the traffic to your website and become ‘findable’ and ‘discoverable’ to your target audience.
Let’s say someone from your target audience used the search term “roof repair in Rockville”.
When it comes to answering such search queries, search engines like Google and Bing want to be relevant and accurate in their approach. With the advent of natural language processing, Google bot can crawl your web page if it has a strategic mention of you offering roof repair services in Rockville. The bots will use website code, keywords, and technical indicators to rank your page for this keyphrase and other queries people are looking for.
The more you are found on the web, the higher the number of jobs you can book!
Starting Your Roofing SEO Journey
Getting started with SEO is instrumental, especially if you are trying to emerge as a credible local contractor in the competitive roofing industry of the US.
When a homeowner needs a roofing SEO service, they tend to search it online and there they get a wide array of options. The homeowners are likely to choose a website that ranks on the first page of Google.
Ranking on page one of Google means you could be the first choice for people seeking roofing services. However, topping the search results isn’t a cakewalk – it’s quite challenging to adapt to the ever-evolving Google’s algorithms and compete with other websites. Further, Google uses around 200 factors when it comes to ranking a website, and so, achieving that sought-after #1 position in Google’s organic search results will need you to be smart and proactive with your roofer SEO efforts.
Seven Practical Roofing SEO Tips to Drive More Traffic and Conversions
To drive higher traffic and conversions, here are seven roofing SEO tips that you should learn and embrace.
1. Local Directory Listings
“72% of consumers who perform a local search on Google tend to visit a store within 5 minutes.”
Local directory listings are essential when it comes to ranking your business website. It forms a part of local SEO and displays your website or local business above the organic results. The idea is to rank in Google’s Map Pack and own a listing with Google My Business (GMB), Angie’s List, Yelp and other popular directories.
You may be surprised to know that local SEO can drastically improve your conversion rate. The local directory should include – Name of the business entity, Address, Contact Number. These are often called ‘NAP listings,’ and you can get your business registered using Yext, Moz Local, or even a Fiverr Gig.
2. Reviews and Feedback
Getting more 5-star reviews is also one of the best roofing SEO tips to attract leads and emerge as a credible roofing contractor. Your positive reviews on listing platforms like Angie’s List, HomeAdvisor, Yelp, and GMB can ideally reflect your ability to complete roofing jobs and deliver to customer expectations.
“Do you know that around 88% of the consumers trust online reviews like they trust any other personal recommendations? So, never underestimate the power of a 5-star rating – it can get you higher on the SERPs!”
Google uses 5-star reviews as a factor to rank a business at the top of the maps. Making sure you ask as many happy customers as you can to leave reviews is a great way to help your local SEO.
You can use Podium or PulseM to trigger positive responses at the customers’ end or ask them how they feel after receiving your services.
3. Keyword-Rich Meta Titles and Descriptions
A meta title and description are the blue text that’s shown in the SERPs. What can you do about them?
Meta titles and descriptions are crucial for ranking your website on Google. You can create them strategically by adding keywords that are searched for more and are proven to generate leads.
There are many types of keywords, but you want to choose ones that have high monthly search volume, low competition, and good search intent.
Avoid the guessing game here and use tools such as Ahrefs, SEMrush, or Google Keyword Planner to see what terms people use to search anything on Google. This is in general, but it works for roofer SEO as well.
4. Guest Posting
Guest posting is one of the most important roofing SEO tips for your roofing business. It can drastically improve your site rankings as you get exposed to a new set of audience with different tastes.
How can you use guest posting to get a massive traffic increase to your roofing website?
Find a site with high ‘domain authority’ in the roofing industry niche and ask the site owners if they could accommodate a blog post from your side. To check the sites with high domain authority, you can use tools such as Moz and Ahrefs.
The next important thing to pay attention to is the anchor text to which you link back to your site. Make sure that it is a mix of your brand, your URL, random text, keywords, your city, and the service. Do note that 60% of the bloggers write 1-5 guest posts per month and you can connect with them or any dependable roofing marketing team to get high-quality guest posts.
5. Use Long-Form Content for Your Service Pages
Does word count matter in roofing SEO?
Yes, it does matter.
You should begin with two types of content on your website: pillar content and cluster content. Pillar content includes long-form & well researched content with a word count of more than 1000 words. Cluster content is short-form content with a word count of fewer than 800 words.
What do you get out of this?
You get better opportunities for link building. You can hyperlink similar topics from cluster content to long-form pillar content. It helps you get a better ranking in SERPs over time.
Also, make sure that your content includes topics with related searches. This way of planning your content will help you to get a variety of topics to write for. Moreover, if Google has a recent change in its algorithm, the coming time would welcome direct answers to the search queries, so you can augment FAQs in your content to double your traffic.
6. Remove Duplicate Content from Your Website
Duplicate content is one of the top five reasons that hamper a website’s performance on Google.
De-indexing and removing duplicate content from your roofing website is crucial as Google has started penalizing sites with duplicate content. Duplicate content can dilute the visibility of many of your website’s pages, not just the ones that are duplicated.
It also dilutes the link equity because it points an inbound link to multiple copies of the content. Since inbound links are one of the essential ranking factors for your roofing website, it will further impact the visibility of your content.
This is not only the case with duplicate blog posts, but it also happens with editorial content and product information pages. It is a common issue for most of the roofing websites where the description of services is strikingly similar to all other pages of the same site and other websites as well.
This identical content winds up in different locations online, and then Google cautiously restricts the crawl access to all such duplicate content. It further de-indexes your website from the web and penalizes it for using duplicate content. To avoid plagiarism, you can use free plagiarism tools and ensure that your content is unique and has no duplication.
7. Create Engaging Videos for Your Key Service Pages
“According to a study, 54% wish to see video content from the brand they support.”
Wondering how videos are important for SEO? Well, videos are a powerful way to engage an audience, as it helps them retain everything they saw quickly into their minds. Also, people spend more time watching videos rather than reading content online.
When it comes to roofing SEO, it will equally play a vital role in generating leads and driving better conversions.
But how would you know that videos are helping you out?
Begin comparing the dwell time & bounce rate of your webpage that has video content in it. It will give you a clear picture of whether people are interested in watching your videos or not.
SEO is a tried and true solution to keep new roofing leads and roof repair leads coming and establish the position of a market-leading company. If you are looking for someone to rank your roofing website, let us know, we’ll get your traffic up.
We at SEO Roofers provide marketing services for roofing contractors to improve your website visibility with a measurable increase in traffic, leads, and sales.
Book a free consultation call – contact roofing SEO specialist today!