Social media has been around for a long time now, creating opportunities for businesses to connect and interact with their customers. Its massive adoption has empowered several small & large businesses to promote their products and nurture more sales.
Social Media for Roofing Companies – Naturally, roofing companies are also tapping the power of social media marketing to book more jobs. They are using Facebook, LinkedIn, Google+ and other platforms to showcase their services and reach out to potential customers as trusted local roofing contractors.
If you are a roofer, the real challenge is to smartly invest in social media as a part of your roofing marketing strategy. You need to create and share content that is relevant, engaging, and unique to your business. Let’s find out how you can do this.
Five Social Media Marketing Tips for Roofing Businesses
Five Social Media Marketing Tips for Roofing Businesses
1) Introduce your service quality to the followers through a portfolio
People spend hours on social media for entertainment and find something that relates to their daily lives. So, if you want them to align their needs with your solutions, you have to approach them their way. That is, visualize your content. It can be photos, videos, GIFs, or anything that can narrate your job profile to your audience.
- Share pictures of your projects (completed and ongoing) through Facebook or Instagram posts and link them back to your roofing company website.
- Showcase projects that define your USP (Unique selling proposition); it can be your favorite job.
- Shoot videos (or live videos) to describe a progressing project from start to end, including all your workers and construction material employed.
- Most importantly, inform people about your safety measures during the process to win their trust in your services.
When people start knowing how well you carry out roofing jobs, they are more likely to visit your business.
2) Promote your brand on social media; describe your service pages
The next step is to start inviting people to your website. People use search engines to find relevant information, and search engines turn to social media to fetch the results. Utilize this opportunity to drive more traffic to the roofing company website while gaining the attention of your audience.
Promote your website pages through social media posts with a professional description of each page. Create content that is both informative and promotional, asking people to visit your website and explore your services.
Attach CTAs (call to actions) with the posts to specify people what you expect them to do – share your content, follow your business on other social channels, or connect with you to discuss their roofing problems.
Additionally, you can notify people of your posts with hashtags(#) and at-mentions (@). Your post will be visible in your audience’s feed with everything that the hashtag contains. Tag other accounts that can re-mention you to their followers on Twitter.
Make sure you curate valuable content for your potential audience.
3) Don’t limit your posts to roofer marketing perspective; go creative
Posting on social media doesn’t mean your content should revolve around only your company, its products, and services. Do not exhibit “too salesy” behavior in front of your followers. As mentioned before, people visit social media to entertain themselves, connect with people, and search for creative ideas to try at home.
This is what you should target in your social content. DIY (Do it yourself) ideas are the best choice to grab your audience’s interest in your posts and provide them with some useful tips to improve their lifestyle.
Try to go a little outside of the roofing topic, but stay relevant to the industry. Offer anything that helps them to raise their living standards.
What happens next is, they will find your business to be concerned about their problems and are more likely to connect with you in the future. Don’t forget to ask them about their experience after implementing your tips and tricks.
4) Be consistent in your efforts and update your social media profiles uniformly
People don’t take a break from social media; they keep searching for their interests everyday. So, you’re also not allowed to take leaves (especially months or years of inactivity on social media). What if your prospects were looking for roofing services, and you were not active on social media to make them aware of your company?
Plan a content calendar for your posts and follow it strictly. It doesn’t matter how much you add to your content, but how often you add definitely does.
Another rule for effecting social media marketing is to update your social media profiles and their content. Pick old content and try to polish it for better engagement. You can update your social pages to make them more creative. Make changes that catch your audience’s attention at once. It tells your followers that you’re not just posting, but are actively listening to them and trying to keep up their expectations.
5) Interact with your followers; ask them what they want
ou create content to inform, be it about your business or something that relates to their problems. It’s better to collect information about what kind of content can be useful for them. Know what they want to hear from you and then visualize their concerns from their perspective.
When people find your previous posts attractive, they would ask questions or express their opinions about your content. Respond to those comments or ask them directly what they want next or what they are looking for.
If they need any helpful tips or how-to guides to solve a problem on their own, don’t hesitate to provide it. Create content based on their suggestions and invite them to your blog linking your content to a social media post.
Inquire about their roofs, are they in good condition, do they need any help in inspecting them. They will mark your assistance for the future and will definitely come to you to get the job done.
At SEO roofers, we provide digital marketing for roofers to enhance their online presence and reach out to their prospects actively. From web development to SEO and social media advertising, we devise strategies that attract new roofing leads and convert.
Give us a call to discuss your project today!